The Problem
Deacon built a real business buying, refurbishing, and reselling commercial lawn mowers, but growth had quietly hit a ceiling. Inventory for mower parts lived entirely on paper. There was no system for tracking leads, so buyers who called in with interest were easy to lose track of.
Digital advertising was effectively impossible to run, because there was no clean data underneath it to target or measure. Mechanics had no clear instructions for each job, and Deacon, who preferred the yard to a keyboard, had no real-time view of what his business was actually doing financially. Every mower that came through the door added more chaos, not more scale.
The Solution
We replaced the paper trail with a fully custom system that manages the entire lifecycle of every mower that comes through the business, from the moment it's purchased to the moment it's sold. Parts inventory is tracked automatically. Inspection checklists and work orders generate themselves the moment a mower comes in, so mechanics always know exactly what needs to happen next.
On the sales side, we built a modern web storefront that pulls directly from the same live inventory, with AI-generated product descriptions that give buyers a browsing experience closer to what they'd expect from a national used-vehicle marketplace than a small mower lot.
Underneath it all, machine learning models forecast profit and ROI on potential mower acquisitions before Deacon ever buys, and a secure vendor portal lets partners log their own inventory directly into the system. At the center of it is an AI interface Deacon can simply talk to, pulling real-time answers from QuickBooks, inventory, and leads without ever opening a spreadsheet.
Robert also manages AgCentral's Meta and Google ad accounts on the technical side, from campaign and ad set structure to conversion tracking, so ad performance stays measurable and accountable.
The Tech Stack
Custom Mower ERP
AppSheet + Google Sheets
Every mower is tracked from purchase to sale in one connected system, inventory, parts, bins, and work orders, all in one place.
Automated Work Orders
AppSheet + Google Apps Script
Inspection checklists and repair instructions generate themselves automatically the moment a mower comes in, pulled from model-specific templates.
Smart Storefront & Delivery Tools
Shopify + AppScripts + Maps API
A modern web store with real-time offer requests and automatic delivery cost calculation based on the buyer's location.
Acquisition Forecasting
AppSheet Predictive Models
Before Deacon buys a mower, the system predicts listing price, cost, profit, and how long it'll take to sell.
Automated Delivery Dispatch
Google Maps API + Spoke Dispatch API +AppScripts
Delivery routes are planned and dispatched automatically, optimized stop by stop, with zero manual scheduling.
Internal AI Business Assistant
Google Apps Script + Gemini API + AppSheet API
Deacon's team can ask plain-language questions about the business and get instant answers, pulled straight from live data.
The Results
Systems that could handle real volume, not just paper
~$100,000
Saved annually in operational and administrative costs
100 mowers/month
One of the first fully online, omni-channel mower buying experiences, built to scale
2nd location
Now in planning, made possible by the systems handling the load